Have you ever noticed that some words are just plain, cooler than others? I don't mean their meaning or specificity, but rather just how they roll off the tongue, like a fine wine. For example, the word buccaneer. Honestly, just say that a few times, then throw some emphasis in, maybe an arrrh! or two. Doesn't that just conjure an image just from saying it?
Not that other words are boring, but let's face it, even the word word is a little dull. Not much you can do there. Doesn't change the use, or how important it is, but even some of the simplest words can just be thrown out there and sound so, well, cool.